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El proyecto arrancó con una web heredada de una agencia anterior, con migraciones mal planteadas y una estructura difusa, y prácticamente sin captación orgánica. Hoy el instituto recibe una media sostenida de 60 leads mensuales en uno de los sectores más competidos de la sanidad privada, con pacientes que llegan desde cuatro continentes. 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La web arrossegava migracions mal executades, una arquitectura difusa i una inversió en Ads que sostenia el negoci digital sense cap base orgànica al darrere.","list",{"id":639,"title":640,"text_block":23,"variant":71,"eyebrow":451,"anchor_id":23,"howto":23,"pricing":23,"nota":23,"show_text_extra":23,"text_extra":23,"__component":430},3967,"La feina va combinar desenvolupament a mida, arquitectura de contingut clínic i automatització de CRM. Quatre fronts que van avançar en paral·lel.",{"id":642,"title":643,"text_block":644,"variant":468,"eyebrow":23,"anchor_id":23,"howto":23,"pricing":23,"nota":23,"show_text_extra":23,"text_extra":23,"__component":430},3981,"Auditoria i migració",[645,649,653],{"type":67,"children":646},[647],{"bold":75,"text":648,"type":71},"De WordPress a un sistema PHP a mida",{"type":67,"children":650},[651],{"text":652,"type":71},"Vaig començar auditant el web existent i vaig decidir amb fredor: el sistema heretat ja no donava més de si. 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Tot amb paritat completa entre espanyol, anglès i francès, i un hub internacional per al pacient que arriba des de fora d'Espanya. 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Per primera vegada l'institut sap d'on ve cada pacient, quant triga a decidir-se i quin contingut li va fer fer el pas.",{"id":685,"title":686,"text_block":687,"variant":468,"eyebrow":23,"anchor_id":23,"howto":23,"pricing":23,"nota":23,"show_text_extra":23,"text_extra":23,"__component":430},3984,"Autoritat clínica i xarxes",[688,692,696],{"type":67,"children":689},[690],{"bold":75,"text":691,"type":71},"L'especialització com a posicionament",{"type":67,"children":693},[694],{"text":695,"type":71},"En cirurgia oncològica d'alta complexitat la confiança és el producte. Vaig treballar el contingut per fer visible allò que ja existia: volum quirúrgic, recerca, formació d'altres cirurgians i resultats reals, més la gestió de xarxes socials com a capa de reforç. 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